Delta north
Achieving Market Leadership Through Strategic SEO
Client:
Delta North
Business Type:
Business to Business
Focus:
Traffic Generation
Industry:
Cannabis (Delta 8 THC Products)
Location:
Charlotte, NC
Products:
Delta 8 Gummies
Services Provided:
Search Engine Optimization
Overview
Delta North is a pioneering company in the cannabis industry specializing in high-quality Delta 8 gummies. Based in Charlotte, NC, they have built a reputation for purity and safety through rigorous lab testing and a clean manufacturing process. With a competitive market and advertising restrictions on platforms like Google, Delta North faced significant challenges in reaching potential customers.
Problem
Delta North needed to overcome the barriers of advertising restrictions and a competitive cannabis market. At the start of our collaboration in March 2023, the company was struggling with low visibility, receiving only 200 monthly organic users. Their goal was to increase both traffic and conversions by positioning themselves as a leader in the industry known for high-quality, tested products.
Solution
Strategic SEO Approach
To address these challenges, we implemented a comprehensive SEO strategy focusing on high-transactional and long-tail keywords. By conducting thorough keyword research using Ahrefs and analyzing user intent, we identified terms that would attract customers interested in high-quality Delta 8 products with lab test assurances.
Keyword Optimization
We optimized Delta North’s website for keywords such as “clean Delta 8 gummies” and “lab-tested THC products,” ensuring higher visibility for potential buyers seeking trustworthy options.
Content Strategy
Leveraging AI tools, we developed engaging content that highlighted Delta North’s unique manufacturing process and commitment to quality.
Technical Enhancements
We improved on-page SEO elements, achieving a Google PageSpeed score of 95+ by optimizing load times and adding schema markup, including FAQ schema to increase search result visibility.
Content and Link Building
Our content strategy included creating informative blog posts linking back to product pages, enhancing authority and credibility.
Authority Building
Through outreach to reputable cannabis and health-related websites, we secured quality backlinks, reinforcing Delta North’s position as a market leader.
Engagement Metrics
We successfully increased the average user engagement rate from 48 seconds to 1 minute and 30 seconds over one year, indicating improved user experience and content relevance.
Results
Our strategic initiatives delivered transformative growth for Delta North:
1,925%
Site Traffic Gain
Increase at the end of March 2024
2x
Overall Conversion Growth
Increase in sales in the first 6 months
400+
Overall Ranking Keywords Increase
Increase in keywords ranking by March 2024
Traffic Surge
Within a year, Delta North experienced a remarkable increase in monthly organic users, skyrocketing from 200 in March 2023 to 4,051 by March 2024. This exponential growth underscores the effectiveness of our tailored SEO strategies.
Enhanced Conversion Rates
By honing in on high-intent keywords and optimizing user experience, we achieved a twofold increase in new customer acquisition within just the first six months. This demonstrates the power of targeted SEO in driving business outcomes.
Improved Market Positioning
Delta North’s visibility has soared, with the company now ranking for over 400 new keywords. This includes strategically valuable search terms like “best Delta 8 gummies,” establishing Delta North as a leading contender in the competitive cannabis market.
Impact
Delta North’s online visibility and sales have significantly improved, demonstrating the effectiveness of a targeted SEO strategy tailored to the unique challenges of the cannabis industry.
Conclusion
By partnering with our SEO team, Delta North successfully navigated advertising restrictions and increased its market presence. This case study exemplifies how strategic SEO can drive substantial growth and position a company as a leader in a competitive field.
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